About Me | Freelance Art Director

It’s nice to see you here!

And now that you’re here, take a look around, check out everything I can offer you and your brand, see them in action with previous clients and most of all, get inspired.

I believe that everything starts right here, right now, with you I create the product, you wish existed and simply by starting the conversation.

Wherever you are in your journey, lets create design that makes you feel good ( :

MY SERVICES

BRAND AND MARKETING STRATEGY

My one-on-one strategy sessions were designed to help DIYers or business owners who aren’t sure where to start or go next with their ideas. I will review your current business model and create a customised game plan for you that will help improve your brand experience by combining my strategic mind with my research skills, and years of experience working to give you a real brand story that will make your goals happen giving you the clarity to boost your confidence moving forward.

UX/UI AND WEB DESIGN

From creative direction to implementation, I can make the vision for your website a reality. I love the challenge of crafting seamless digital experiences that are both beautiful and intuitive. My process begins with in-depth research and discovery, ensuring we understand your audience, goals, and brand identity, of which is then developed across thoughtful wireframing and prototyping to create an effortless user journey. From user testing to final launch, I focus on every detail, because a great website isn’t just seen, it’s felt.

EMAIL MARKETING

From strategy to execution, I craft email marketing campaigns that connect, engage, and convert. My approach is rooted in understanding your audience: what they need, what inspires them, and how to deliver value right to their inbox. It starts with a thoughtful strategy, defining the right messaging, segmentation, and automation to keep your brand top-of-mind. Every email is designed with intention, balancing compelling visuals with copy that resonates. Through A/B testing and performance tracking, we refine each campaign to maximize impact. Whether it’s a one-time launch or an ongoing nurture sequence, I ensure every send is more than just an email, it’s an experience that builds relationships and drives results.

CREATIVE BRAND DEVELOPMENT

Your brand is more than just a logo, it’s an experience, a story, a feeling. Whether you’re building upon an existing identity or need fresh, supporting visuals, we’re here to bring your brand to life in every detail. From print collateral and packaging to social media graphics and digital assets, I offer an à la carte design services tailored to your needs. Every piece is crafted with intention, ensuring consistency, impact, and alignment with your brand’s voice and vision.

BRANDING AND IDENTITY

Whether you’re starting from scratch or looking to breathe new life into your brand, our branding process is designed to uncover the essence of who you are and translate it into a cohesive, impactful identity. Through in-depth discovery, I explore your vision, values, and voice - what makes you unique and how you want to be perceived. From there, I craft a visual language that tells your story, blending strategy with creativity to ensure every element, from typography to colour palettes, reflects your brand’s personality. My process is collaborative, intentional, and tailored to you. By the end, you’ll have a brand identity that not only looks beautiful but feels authentic, resonates with your audience, and stands the test of time.

PRINT MATERIALS

Every detail matters when it comes to print, from the feel of the paper to the impact of the design. Whether you need business cards, brochures, packaging, or custom marketing materials, I create print designs that leave a lasting impression. I will begin by understanding the message you want to convey. From there, I craft layouts that balance compelling visuals with clear, effective communication. I pay attention to every element, from typography to colour, finish and texture, ensuring your print materials not only look great but align seamlessly with your brand identity. From concept to final production, I make sure every piece is polished, professional, and print-ready.

ABOUT ME

THINGS I LIKE TO DO

Walk (Alot)
Hike (When I Can)
Cycle (When The Weathers Good)
Practice yoga (Daily)
Meditate (Before Bed)
Cook Veggie Food (When I’m Not Feeling Lazy)
Read (Whilst Drinking Coffee)
See My Friends (At The Beach)
Travel (As Much As Possible)
Sketch (In My Notebook)
Visit Galleries (At Weekends)
Walk Flossy My Dog (In The Mountains)
Eat peanut butter (I Love Peanut Butter)
Watch hiking documentaries (In My Pyjamas)
Watch Sunrises (And Sunsets)
Leave My Phone At Home (And Walk)

SOME COOL THINGS I HAVE DONE

[WORK]
Jaguar Shoes Collective, Print Installation / United Kingdom
Who's Next, Print Installation / France
Urban Outfitters, Print Installation / United Kingdom
Creative Review, Feature / United Kingdom
St. Pancras Hotel, Print Installation / United Kingdom
Amnesty International, Print Collab / United Kingdom
Urban Outfitter, Print Collab / United Kingdom
Reike Nen, Print Collab / South Korea
Kids R Kids, Art Workshops / China

[PLAY]
Outer Mongolia 80k Trek / Mongolia
Great Wall of China Marathon / China
Toubkal Summit / Morocco
Annapurna Circuit Base Camp / Nepal
World Triathlon Championship Olympic Series / UK
UK National Three Peak 24 Hour Challenge / United Kingdom
Yorkshire 3 Peaks / United Kingdom
Caminho de Compostela / Portugal / Spain
Mount Pico Summit, Azores / Portugal
Mount Etna / Italy

(watch)

QUALIFICATIONS

Interaction Design Foundation AI For Designers / Jan 2025

Interaction Design Foundation AI-Powered UX Design / Jan 2025

UX Design Institue Diploma / Nov 2020

Klaviyo Certified / Feb 2020

BA (Hons) Fashion / July 2012

EXPLORE MY PROJECTS

READY? LETS GO