BRAND STRATEGY FOR RQ
WOMENSWEAR

PROJECT INFO

CRETIVE BRIEF

The brand’s mission is to curate high-quality, on-trend pieces that suit everyone's style - whatever that may be. By aiming to push the boundaries and stay ahead of the curve, the clients required digital marketing collateral not only to look good but feel inspired.

DISCIPLINES

BRAND STRATEGY + DESIGN

DIGITAL MARKETING COLLATERAL

With the desire to fill the void within the Canadian market of womenswear, fast fashion, striving to the heights of the likes of Asos and Zara. The brand's mission is to curate high-quality, on-trend pieces at an affordable price. By aiming to push the boundaries and stay ahead of the curve with their messaging, the client required digital marketing collateral to not only look good and stand out from the crowd, but feel inspirational.

BRAND IDENTITY

Inspired by pop-culture, street style, and real-life - colour, lifestyle photography, Instagram content and everyday items overlaid to a collage style, developed the brand identity to something unique and easily recognisable as Reigning Queen. With these assets, they were represented across web, social and email platforms through scheduled campaigns, including sales, product launches and weekly product focuses. Targeted content through ads, segmentation, and automated flows, ensured a base for the brand’s creative and marketing strategy.