THE BRIEF
Science-powered skincare that delivers real, visible results. Each product is formulated with integrity for every skin type, tone and age to solve the most frustrating skincare concerns. With this in mind, the client required an audit of the existing marketing collateral across web and email assets, of which created results driven design development for their monthly campaigns, launches and promotions.
GOALS AND NEEDS
DESIGN PROCESS
RESEARCH
The research process takes all previous and existing design collateral across email and web campaigns then analyses the conversion rates through Google Analytics and Klaviyo. In-depth competitor research, A/B and usability testing also provide data for the design strategy.
MOOD
COMPETITORS
Competitor Analysis helped us to understand how other brands are different and what they are missing out on, giving up the opportunity to develop this and our creative direction. 1 is weak 5 is strong in this area.
USER RESEARCH
Conducting in-depth interviews with the target audience allowed us to delve deeper into their thoughts and experiences to identify specific challenges, frustrations and obstacles they will face on their buying journey.
DESIGN AUDIT
KLAVIYO EMAIL ANALYSIS
Competitor Analysis helped us to understand how other brands are different and what they are missing out on, giving up the opportunity to develop this and our creative direction.
INSIGHTS
PAIN POINTS
DESIGN FOCUS
A/B TESTING
SHOPPING JOURNEY
DESIGN
The research process takes all previous and existing design collateral across email and web campaigns then analyses the conversion rates through Google Analytics and Klaviyo. In-depth competitor research, A/B and usability testing also provide data for the design strategy.
VISUAL STYLING
ICONS
EMAIL CAMPAIGNS // PRODUCT FOCUS
EMAIL CAMPAIGNS // UGC
TO TEST ONGOING
