BRAND DEVELOPMENT FOR WUNDERBROW

PROJECT INFO

CRETIVE BRIEF + TEAM

Wunderbrow is a cult favourite for anyone in the know of great vegan cosmetics. After a rebrand in early 2022, the client required the email marketing strategy and creative developing to give their customers news, offers and tips on how to use their products.

Team inc: Sab Kizmazoglu, Copy. Lindsay Swaik: Project Management.

DISCIPLINES

UI/UX, Email Marketing, Brand Development, Brand Strategy.

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EMAIL MARKETING STRATEGY

Wunderbrow, a cult favourite for anyone in the know of great vegan cosmetics, will use this product as the perfect solution for great brows. After a rebrand in early 2022, the client required the email marketing strategy and creative development, to give their customers news, offers and tips on how to use their products.

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A PERSONALISED DIGITAL EXPERIENCE

The main idea was to develop upon the community the brand that had already created and use the voices of these buyers within the marketing materials, with their advice and stories, thus creating dynamic marketing collateral that will continue to spark the conversation between the brand and their loyal customer base. Creating a whole automated flow series within Klaviyo was the perfect base to begin the new strategy and to then develop the brands campaigns through A/B testing, segmentation and list building, for a personalised digital experience for each and every customer.

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