INTRODUCTION

In a world where brands strive to stand out amidst the noise, strategic design becomes the guiding compass toward a brand’s success. And as the landscape of consumer preferences evolves, so too must the approach to branding. Working with Excursion Studio, we aimed to redefine the essence of businesses through innovative design thinking and strategic prowess to create a compelling narrative and unique identity that endures relevance in a dynamic marketplace. Through meticulous research and strategy with Excursion, the creative ideation was developed so we ensured to empower the brand and not just make it exist - it thrives. Every detail matters, and every design choice tells a story.

DELIVERABLES

Strategy: We Believe

People, teams and businesses.

They often find themselves in comfort zones.

They may be safe, familiar and an easy way of doing things.

But if you are comfortable are you really growing?

Drifters get disrupted.

Conservatism doesn’t spark creativity.

Playing it safe stifles success.

WE ARE

RADICAL CHANGE MAKERS

Strategy: Behaviours

REBELS FOR MODERN BUSINESS

INSIGHT

Outside your comfort zone is where the magic happens

BENEFITS

Growth through strategies that create value and opportunity

BELIEF

To grow we must step out of what we know and make change

AUDIENCE

Ambitious optimists who are visionary and see the big picture

RTB's

Founded on a career breaking the status quo

BEHAVIOURS

Bold, empowering, optimistic, liberated, energetic, informed

IDENTITY

To ensure we represented the rebellious brand archetype, it was important that the branding represented more than just aesthetics; it represented the rebellious values and vision and distinguishes the brand in a crowded marketplace. It’s a testament to the power of collaboration, where relationships are not just created, but crafted with care and purpose.

Identity: The Mood

Identity: Master Logo and Marks

Identity: The Mood

Identity: Type

APPLICATION

When developing the brand identity to web and merchandise assets, it’s essential to maintain consistency while also leveraging the unique opportunities offered by each medium so we can effectively extend and amplify the brand identity across various touchpoints, fostering meaningful connections with your audience.

REBELS FOR MODERN BUSINESS

ASSERTIVE

Communicating with confidence and conviction, not afraid to speak up and challenge the status quo.

EMPOWERING

Encouraging clients to embrace their uniqueness, celebrate their strengths, and take bold actions.

UNAPOLOGETIC

Refusing to conform to traditional norms or expectations, unafraid to push boundaries and make waves.

INSPIRING

Sharing stories of resilience, courage, and success to motivate and uplift clients.

INCLUSIVE

Fostering a supportive and diverse community where everyone’s voices are heard and valued.

ACTION-ORIENTATED

Providing practical advice and strategies for driving change and achieving goals.