BRAND IDENTITY FOR SUNDAISE.
ATHLEISURE TO CHANGE THE NARRATIVE.

PROJECT INFO

CRETIVE BRIEF + TEAM

From market research, and brand identity right through to strategies and design development to create the newest athleisure brand for women.

Team inc: Studio Burgio, Textile Design. Owen Vince, Copy.

DISCIPLINES

Naming

Branding + Identity

Art Direction

UI/UX, Web Design

SOCIAL MEDIA AND MARKETING ASSETS

Having full design ownership of this brand meant everything from the naming and brand strategy, through to the marketing collateral and guidelines, created a brand that each and every woman would enjoy, whether it was spending the day on the sofa or a morning out hiking through forest and across fields. Sundaise was your days. Beginning with market research and customer profiling lead to the brand identity and then the social and marketing assets. This was more than about how good something looked, it was knowing that with every message the brand inspired, influenced and provided solutions that were perfect for their customer.

LOGO DESIGN

The logo created was simple across product and digital marketing assets, as it had to be versatile across print and digital. The colour palette remained simple, as the focus was on the product and prints - no preconceived notions were then created as the idea of this being your own story with your Sundaise, then ensured the customer led the messaging. With this information the collateral then formed a strategy to be used across social media and email marketing.