LOGO DESIGN FOR LEAF SKINCARE

GOOD FOR YOUR SKIN AND EVEN BETTER FOR THE PLANET

BRAND MESSAGING

Plant-powered, Leaf’s pioneering new products are clinically proven with meaningful skincare benefits. Their mission is to blend the sciences of plant biology to create a new standard within plant-based beauty. With this in mind, a strong message needed developing, with an identity to match.

CREATIVE DESIGN TO STAND OUT

Within a competitive market, a creative design solution that didn’t feel predictable was important to ensure a brand identity that stood out from the crowd. This was achieved with a bold colour palette that felt unexpected in the range amongst its competitors and therefore caught the eye on the scroll of digital marketing or on the shelves of the store. It’s a brand that feels fun, approachable and not overrun with jargon.